Results of a survey conducted in 2020 among consumers in the United States show that 17 percent of respondents subscribed to at least one aid loyalty program within the entertainment category; the same was true for the personal care category.
Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry
The source did not provide information on the exact survey date or sample number. The source does not provide any information regarding percentage points exceeding 100 percent.
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McKinsey & Company. (October 22, 2020). Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company. "Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry." Chart. October 22, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company. (2020). Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company. "Share of Consumers Subscribing to Paid Loyalty Programs in The United States in 2020, by Industry." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company, Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry Statista, https://www.statista.com/statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/ (last visited December 18, 2024)
Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry [Graph], McKinsey & Company, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
