In a survey conducted in 2020 among consumers in the United States it was found that 63 percent of respondents said they were members of at least one paid loyalty program. Out of that group, 24 percent either subscribed to Amazon Prime only or to Amazon Prime plus another loyalty program.
Share of consumers subscribing to paid loyalty programs in the United States in 2020
The source did not provide information on the exact survey date or sample number. The source does not provide any information regarding percentage points exceeding 100 percent.
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McKinsey & Company. (October 22, 2020). Share of consumers subscribing to paid loyalty programs in the United States in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1239309/us-consumers-subscribing-to-paid-loyalty-programs/
McKinsey & Company. "Share of consumers subscribing to paid loyalty programs in the United States in 2020." Chart. October 22, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1239309/us-consumers-subscribing-to-paid-loyalty-programs/
McKinsey & Company. (2020). Share of consumers subscribing to paid loyalty programs in the United States in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1239309/us-consumers-subscribing-to-paid-loyalty-programs/
McKinsey & Company. "Share of Consumers Subscribing to Paid Loyalty Programs in The United States in 2020." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1239309/us-consumers-subscribing-to-paid-loyalty-programs/
McKinsey & Company, Share of consumers subscribing to paid loyalty programs in the United States in 2020 Statista, https://www.statista.com/statistics/1239309/us-consumers-subscribing-to-paid-loyalty-programs/ (last visited July 22, 2024)
Share of consumers subscribing to paid loyalty programs in the United States in 2020 [Graph], McKinsey & Company, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1239309/us-consumers-subscribing-to-paid-loyalty-programs/
