The volume of influencer marketing revenue on YouTube in Russia has nearly doubled between 2018 and 2020. In the latest year observed, YouTube influencers in the country generated a revenue of 4.1 billion Russian rubles. In total, YouTube's penetration rate in Russia exceeded 74 percent as of January 2021.
Revenue of influencer marketing on YouTube in Russia from 2018 to 2020
(in billion Russian rubles)
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IAB Russia. (April 7, 2021). Revenue of influencer marketing on YouTube in Russia from 2018 to 2020 (in billion Russian rubles) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1239238/russia-youtube-influencer-marketing-revenue/
IAB Russia. "Revenue of influencer marketing on YouTube in Russia from 2018 to 2020 (in billion Russian rubles)." Chart. April 7, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1239238/russia-youtube-influencer-marketing-revenue/
IAB Russia. (2021). Revenue of influencer marketing on YouTube in Russia from 2018 to 2020 (in billion Russian rubles). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1239238/russia-youtube-influencer-marketing-revenue/
IAB Russia. "Revenue of Influencer Marketing on Youtube in Russia from 2018 to 2020 (in Billion Russian Rubles)." Statista, Statista Inc., 7 Apr 2021, https://www.statista.com/statistics/1239238/russia-youtube-influencer-marketing-revenue/
IAB Russia, Revenue of influencer marketing on YouTube in Russia from 2018 to 2020 (in billion Russian rubles) Statista, https://www.statista.com/statistics/1239238/russia-youtube-influencer-marketing-revenue/ (last visited November 21, 2024)
Revenue of influencer marketing on YouTube in Russia from 2018 to 2020 (in billion Russian rubles) [Graph], IAB Russia, April 7, 2021. [Online]. Available: https://www.statista.com/statistics/1239238/russia-youtube-influencer-marketing-revenue/
