In a survey conducted in 2020 among consumers in the United States it was found that members of a paid loyalty programs were 60 percent more likely to spend more on brands. In comparison, those who subscribed to free rewards programs were 30 percent more likely to increase their spending on brands.
Likeliness of consumers spending more on brands after subscribing to paid vs. free loyalty programs in the United States in 2020
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McKinsey & Company. (October 22, 2020). Likeliness of consumers spending more on brands after subscribing to paid vs. free loyalty programs in the United States in 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1239217/influence-paid-loyalty-programs-on-consumer-spending-us/
McKinsey & Company. "Likeliness of consumers spending more on brands after subscribing to paid vs. free loyalty programs in the United States in 2020." Chart. October 22, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1239217/influence-paid-loyalty-programs-on-consumer-spending-us/
McKinsey & Company. (2020). Likeliness of consumers spending more on brands after subscribing to paid vs. free loyalty programs in the United States in 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1239217/influence-paid-loyalty-programs-on-consumer-spending-us/
McKinsey & Company. "Likeliness of Consumers Spending More on Brands after Subscribing to Paid Vs. Free Loyalty Programs in The United States in 2020." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1239217/influence-paid-loyalty-programs-on-consumer-spending-us/
McKinsey & Company, Likeliness of consumers spending more on brands after subscribing to paid vs. free loyalty programs in the United States in 2020 Statista, https://www.statista.com/statistics/1239217/influence-paid-loyalty-programs-on-consumer-spending-us/ (last visited December 18, 2024)
Likeliness of consumers spending more on brands after subscribing to paid vs. free loyalty programs in the United States in 2020 [Graph], McKinsey & Company, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1239217/influence-paid-loyalty-programs-on-consumer-spending-us/
