Business spending on customer loyalty worldwide 2019, by type

Published by
Julia Faria,
Mar 15, 2023
It was calculated the business worldwide spent 126 billion U.S dollars on customer management in 2019, out of which 75 billion was spent on loyalty management. The entire customer ecosystem spending amounted to 323 billion U.S dollars that year.

Business spending on customer loyalty ecosystem worldwide in 2019, by type (in billion U.S. dollars)

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Release date

May 2019

Region

Worldwide

Survey time period

2019

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

Further related statistics

10

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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