Business types with which consumers have loyalty programs in the U.S. 2020

Published by
Julia Faria,
Mar 15, 2023
During a January 2020 survey asking consumers in the United States with which kinds of business they had the most loyalty programs, 32 percent said that they were members of food and beverage rewards programs; at the same time 11 percent indicated having a loyalty program with clothing and accessories businesses.

Leading types of businesses with which consumers have the most loyalty or rewards programs in the United States as of January 2020

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Release date

February 2021

Region

United States

Survey time period

Janaury 25 to 26, 2020

Number of respondents

1,281 respondents

Age group

18 years and older

Supplementary notes

Question: "Which one, if any, of the following types of businesses do you have the most loyalty programs with? Please select the option that best applies. If you are part of a loyalty program that covers multiple, please select all it covers."

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