Reasons for not joining a loyalty program in the U.S. 2020

Published by
Julia Faria,
Mar 15, 2023
During a January 2020 survey asking consumers in the United States what would make them not sign up for a loyalty program, a whopping 70 percent said that the main reason for them not to join such a program would be an obligation to pay a fee to stay in one.

Leading reasons why consumers would not join a loyalty or rewards program in the United States as of January 2020

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Release date

February 2021

Region

United States

Survey time period

Janaury 25 to 26, 2020

Number of respondents

1,281 respondents

Age group

18 years and older

Supplementary notes

Question: "Which two, if any, of the following would most likely be the reason why you would not join a loyalty program? Select up to two options."

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