Leading features making consumers join a loyalty program in the U.S. 2024

Published by
Julia Faria
,
Apr 11, 2025

Seven out of 10 consumers in the United States were attracted by earning rewards, discounts, or cash back to join loyalty programs, according to the 2024 survey. Nearly 50 percent of respondents mentioned free shipping as a feature motivating them to adhere to a brand's loyalty program.

Leading features that make consumers join a loyalty program in the United States in 2024

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Statistic: Leading features that make consumers join a loyalty program in the United States in 2024

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Release date

January 2025

Region

United States

Survey time period

2024

Number of respondents

1,200 respondents

Age group

18-77 years

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Statistics on " Loyalty programs and marketing in the United States "

Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

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Brand trust & brand loyalty

8

Marketer perspective

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Consumer perspective

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Benchmarks

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Further related statistics

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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