Six out of 10 consumers in the United States wanted discounts in return for joining loyalty programs, according to a survey conducted between October and November 2022. The featured ranked as the most desirable, followed by earning points and rewards, cited by 58 percent of respondents. Around one-third of U.S. consumers also found exclusive or early access to products valuable.
Leading features seen as desirable in loyalty programs according to consumers in the United States from October to November 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marigold. (February 24, 2023). Leading features seen as desirable in loyalty programs according to consumers in the United States from October to November 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1239093/valuable-features-loyalty-programs-us/?hubs_content=blog.hubspot.es%25252F&hubs_content-cta=hsg-nav__dropdown-country-link
Marigold. "Leading features seen as desirable in loyalty programs according to consumers in the United States from October to November 2022." Chart. February 24, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1239093/valuable-features-loyalty-programs-us/?hubs_content=blog.hubspot.es%25252F&hubs_content-cta=hsg-nav__dropdown-country-link
Marigold. (2023). Leading features seen as desirable in loyalty programs according to consumers in the United States from October to November 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1239093/valuable-features-loyalty-programs-us/?hubs_content=blog.hubspot.es%25252F&hubs_content-cta=hsg-nav__dropdown-country-link
Marigold. "Leading Features Seen as Desirable in Loyalty Programs According to Consumers in The United States from October to November 2022." Statista, Statista Inc., 24 Feb 2023, https://www.statista.com/statistics/1239093/valuable-features-loyalty-programs-us/?hubs_content=blog.hubspot.es%25252F&hubs_content-cta=hsg-nav__dropdown-country-link
Marigold, Leading features seen as desirable in loyalty programs according to consumers in the United States from October to November 2022 Statista, https://www.statista.com/statistics/1239093/valuable-features-loyalty-programs-us/?hubs_content=blog.hubspot.es%25252F&hubs_content-cta=hsg-nav__dropdown-country-link (last visited November 21, 2024)
Leading features seen as desirable in loyalty programs according to consumers in the United States from October to November 2022 [Graph], Marigold, February 24, 2023. [Online]. Available: https://www.statista.com/statistics/1239093/valuable-features-loyalty-programs-us/?hubs_content=blog.hubspot.es%25252F&hubs_content-cta=hsg-nav__dropdown-country-link
