Leading features seen as desirable in loyalty programs by consumers in the U.S. 2023

Published by
Julia Faria,
Nov 28, 2024

As of November 2023, nearly half (or 49 percent) of consumers surveyed in the United States chose points or reward systems as something top brands should offer to keep them coming back. Exclusive product or service discounts followed, selected by 47 percent of the respondents.

Leading features seen as desirable in loyalty programs according to consumers in the United States as of November 2023

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Sources

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Release date

February 2024

Region

United States

Survey time period

September to November 2023

Number of respondents

1,012 respondents

Age group

18-77 years

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

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Brand trust & brand loyalty

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Benchmarks

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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