Engagement drivers of loyalty programs in the U.S. 2020

Published by
Julia Faria,
Mar 15, 2023
During a survey of consumers in the United States concluded in March 2020, gauging their use of loyalty programs, it was found that 12 percent of respondents indicated personal relevance, recognition and support, as well as ease and enjoyment as the main reasons why they engage with loyalty programs.

Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020

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Release date

March 2020

Region

United States

Survey time period

December 3, 2019 to March 17, 2020

Number of respondents

approx. 17,000

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

Further related statistics

10

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Statistics

Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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