Average memberships in loyalty programs in the U.S. 2022, by sector
In a survey conducted among consumers in the United States gauging their use of loyalty programs, it was found that as of February 2022, U.S. consumers had an active subscription to 1.8 payment cards loyalty programs and 0.9 travel loyalty programs. On average consumers actively used 7.6 loyalty program subscriptions and belonged to 16.6 such programs.
