Reliance on cookies in advertising in the U.S. 2020, by industry
During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising in the United States, 39.2 percent of respondents from the travel industry stated that the digital advertising efforts of their organization were very reliant on third-party cookies; another 39.2 percent said they were moderately reliant on cookies.