During a 2022 survey, it was found that among advertisers, agencies, publishers and ad tech vendors, advertisers showed the largest interest in connected TV advertising - 98 percent stated that they invested a share of their ad budgets into CTV; the share was lowest among adtech vendors, among which 70 percent said CTV formed a part of their ad pie.
Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type
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IAB Europe. (September 15, 2022). Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe. "Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type." Chart. September 15, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe. (2022). Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe. "Share of Connected Tv (Ctv) in Advertising Budgets in Europe as of August 2022, by Stakeholder Type." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1236853/ctv-share-ad-budget-europe/
IAB Europe, Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type Statista, https://www.statista.com/statistics/1236853/ctv-share-ad-budget-europe/ (last visited December 30, 2024)
Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type [Graph], IAB Europe, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1236853/ctv-share-ad-budget-europe/
