Expenditure on programmatic ads India 2017-2021
In 2021, the amount spent on programmatic advertising in India amounted to round about 473 million U.S. dollars. This was the highest programmatic ad spend recorded in the Indian market since 2017 when the ad spend totaled over 85 million U.S. dollars. Programmatic advertising involves the use of software to buy digital advertising and programmatic marketing refers to the automatized distribution of digital ads, that is, without any human interaction occurring during the process.
