Beauty/personal care purchases by category in the U.S. 2023

Published by
Alexander Kunst,
Aug 24, 2023
The displayed data on beauty/personal care purchases by category shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 68 percent of respondents answered the question "Which cosmetics and body care products have you purchased in the last 12 months?" with "Deodorant".

Beauty/personal care purchases by category in the United States in 2023

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Number of respondents

1,035 respondents

Age group

16 to 83 years old

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which cosmetics and body care products have you purchased in the last 12 months?"

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