Sentiment on sponsored advertisement in YouTube videos South Korea 2021

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted in March 2021 among South Koreans on their thoughts on sponsored advertisements in YouTube videos, almost 89 percent of respondents answered that having sponsored advertisements was okay, but deceiving about the fact that it was an advertisement was not okay. YouTubers who were honest about doing sponsored advertisements seemed more trustworthy to more than 69 percent of respondents.

Thoughts on placing sponsored advertisements in YouTube videos in South Korea as of March 2021

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Release date

April 2021

Region

South Korea

Survey time period

March 24 to March 29, 2021

Number of respondents

1,000 respondents

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