In 2023, advertising spending by the government in Mexico amounted to approximately 1.9 billion Mexican pesos, down from 2.02 billion pesos a year earlier. That represents an annual decrease of nearly six percent.
Government vs. private advertising spending in Mexico from 2016 to 2023
(in billion Mexican pesos)
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IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas. (September 13, 2024). Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México, und Consejo de Investigación de Medios (México), und Alianza por el Valor Estratégico de las Marcas. "Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos)." Chart. September 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México, Consejo de Investigación de Medios (México), Alianza por el Valor Estratégico de las Marcas. (2024). Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México, and Consejo de Investigación de Medios (México), and Alianza por el Valor Estratégico de las Marcas. "Government Vs. Private Advertising Spending in Mexico from 2016 to 2023 (in Billion Mexican Pesos)." Statista, Statista Inc., 13 Sep 2024, https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México & Consejo de Investigación de Medios (México) & Alianza por el Valor Estratégico de las Marcas, Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) Statista, https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/ (last visited December 22, 2024)
Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph], IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, September 13, 2024. [Online]. Available: https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
