In 2023, advertising spending by the government in Mexico amounted to approximately 1.9 billion Mexican pesos, down from 2.02 billion pesos a year earlier. That represents an annual decrease of nearly six percent.
Government vs. private advertising spending in Mexico from 2016 to 2023
(in billion Mexican pesos)
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IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas. (September 13, 2024). Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México, und Consejo de Investigación de Medios (México), und Alianza por el Valor Estratégico de las Marcas. "Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos)." Chart. September 13, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México, Consejo de Investigación de Medios (México), Alianza por el Valor Estratégico de las Marcas. (2024). Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México, and Consejo de Investigación de Medios (México), and Alianza por el Valor Estratégico de las Marcas. "Government Vs. Private Advertising Spending in Mexico from 2016 to 2023 (in Billion Mexican Pesos)." Statista, Statista Inc., 13 Sep 2024, https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
IAB México & Consejo de Investigación de Medios (México) & Alianza por el Valor Estratégico de las Marcas, Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) Statista, https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/ (last visited November 21, 2024)
Government vs. private advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph], IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, September 13, 2024. [Online]. Available: https://www.statista.com/statistics/1234087/ad-spend-mexico-govt-vs-private/
