During a 2020 survey carried out in 10 European countries, 56 percent of respondents from Italy said that the AdChoices icon made the brand "much more trustworthy" or "somewhat more trustworthy" in their eyes; the same was true for 40 percent of respondents from Great Britain.
Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020
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Original question: "Does the AdChoices Icon make you trust the brand advertised more, less or does it make no difference?" The source does not provide information about the survey methodology applied in 2016.
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EDAA. (April 9, 2021). Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA. "Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020." Chart. April 9, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA. (2021). Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA. "Impact of The Adchoices Icon on Brand Trust in Selected Countries in Europe in 2016 and 2020." Statista, Statista Inc., 9 Apr 2021, https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/
EDAA, Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020 Statista, https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/ (last visited July 22, 2024)
Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020 [Graph], EDAA, April 9, 2021. [Online]. Available: https://www.statista.com/statistics/1232639/impact-adchoices-brand-trust-europe/