Influence of the AdChoices icon on brand trust in Europe 2016-2020, by country

Published by Statista Research Department, Jan 10, 2023
During a 2020 survey carried out in 10 European countries, 56 percent of respondents from Italy said that the AdChoices icon made the brand "much more trustworthy" or "somewhat more trustworthy" in their eyes; the same was true for 40 percent of respondents from Great Britain.

Impact of the AdChoices icon on brand trust in selected countries in Europe in 2016 and 2020

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Sources

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Release date

April 2021

Region

Europe

Survey time period

November 11 to December 12, 2020

Number of respondents

>10,000

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Does the AdChoices Icon make you trust the brand advertised more, less or does it make no difference?"
The source does not provide information about the survey methodology applied in 2016.

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