During a 2020 survey carried out in 10 European countries, it was found that the awareness of the AdChoices icon was highest in Ireland, with 51 percent of respondents from that country saying they had seen the AdChoices icon before the survey. Great Britain ranked second, with an awareness level of 50 percent.
Awareness of the AdChoices icon in selected countries in Europe in 2016 and 2020
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Original question: "Before today, have you seen the following icons or symbols online?" The source does not provide information about the survey methodology applied in 2016.
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EDAA. (April 9, 2021). Awareness of the AdChoices icon in selected countries in Europe in 2016 and 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1232622/awareness-adchoices-europe/
EDAA. "Awareness of the AdChoices icon in selected countries in Europe in 2016 and 2020." Chart. April 9, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1232622/awareness-adchoices-europe/
EDAA. (2021). Awareness of the AdChoices icon in selected countries in Europe in 2016 and 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1232622/awareness-adchoices-europe/
EDAA. "Awareness of The Adchoices Icon in Selected Countries in Europe in 2016 and 2020." Statista, Statista Inc., 9 Apr 2021, https://www.statista.com/statistics/1232622/awareness-adchoices-europe/
EDAA, Awareness of the AdChoices icon in selected countries in Europe in 2016 and 2020 Statista, https://www.statista.com/statistics/1232622/awareness-adchoices-europe/ (last visited July 22, 2024)
Awareness of the AdChoices icon in selected countries in Europe in 2016 and 2020 [Graph], EDAA, April 9, 2021. [Online]. Available: https://www.statista.com/statistics/1232622/awareness-adchoices-europe/