During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), 57 percent of respondents stated they unsubscribed from marketing e-mails because they received too many e-mails from the brand/shop/site; 20 percent said they unsubscribed because they had a bad customer experience.
Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: "What makes you unsubscribe from a brand/shop/site’s emails?" The source does not provide information about the number or age of the consumers it interviewed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
UK DMA. (March 18, 2020). Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA. "Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019." Chart. March 18, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA. (2020). Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA. "Reasons Why Consumers Unsubscribed from Receiving Marketing E-mails in The United Kingdom (Uk) as of December 2019." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/
UK DMA, Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019 Statista, https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/ (last visited July 22, 2024)
Reasons why consumers unsubscribed from receiving marketing e-mails in the United Kingdom (UK) as of December 2019 [Graph], UK DMA, March 18, 2020. [Online]. Available: https://www.statista.com/statistics/1232496/reasons-unsubscribe-marketing-emails-uk/