Transaction value of WeChat e-commerce in China 2018-2023

Published by
Xin Ou,
Feb 27, 2024
According to iResearch, in 2019, the WeChat e-commerce generated a GMV of around 2.46 trillion yuan in China. The transaction scale was expected to soar and reach 13 trillion yuan by 2023. WeChat is a leading social media platform in China, and its user base is expected to reach 1.04 billion across the world by 2023.

Gross merchandise value (GMV) of WeChat e-commerce in China in 2018 and 2019 with estimates until 2023 (in billion yuan)

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Release date

August 2021

Region

China

Survey time period

2018 and 2019

Supplementary notes

* Estimate.

Figures here refer to the total social commerce transaction value via WeChat e-commerce platform, including C2C trade, B2C trade with micro-enterprises, and direct retail of large enterprises.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of April 2021).

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