According to a survey conducted in Japan in June 2023, the largest share of consumers drank beer only without switching to other beer-like beverages. The least common drinking pattern was the consumption of happoshu and new genre beer only.
Happoshu, also known as sparkling liquor, referred to beer-like beverages with a malt-content of less than 50 percent, which were considered a cheaper alternative to beer. Following tax increases, third genre beer (daisan beer) were introduced as a second alternative without malt.
Most common drinking patterns of beer-like beverages at home in Japan as of June 2023
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Brewers Association of Japan. (September 1, 2023). Most common drinking patterns of beer-like beverages at home in Japan as of June 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1231572/japan-common-beer-like-beverage-drinking-habits/
Brewers Association of Japan. "Most common drinking patterns of beer-like beverages at home in Japan as of June 2023." Chart. September 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1231572/japan-common-beer-like-beverage-drinking-habits/
Brewers Association of Japan. (2023). Most common drinking patterns of beer-like beverages at home in Japan as of June 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1231572/japan-common-beer-like-beverage-drinking-habits/
Brewers Association of Japan. "Most Common Drinking Patterns of Beer-like Beverages at Home in Japan as of June 2023." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1231572/japan-common-beer-like-beverage-drinking-habits/
Brewers Association of Japan, Most common drinking patterns of beer-like beverages at home in Japan as of June 2023 Statista, https://www.statista.com/statistics/1231572/japan-common-beer-like-beverage-drinking-habits/ (last visited November 21, 2024)
Most common drinking patterns of beer-like beverages at home in Japan as of June 2023 [Graph], Brewers Association of Japan, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1231572/japan-common-beer-like-beverage-drinking-habits/
