In 2021, the shipment value of low-malt beer (happoshu) in Japan amounted to over 191 billion Japanese yen. While beer is a major segment of the Japanese alcoholic beverage market, happoshu was introduced as a cheaper alternative to the brewed beverage. However, following gradual tax rate adjustments on alcoholic malt-beverages, popularity declined with rising prices.
Shipment value of low-malt beer (happoshu) in Japan from 2012 to 2021
(in billion Japanese yen)
Figures prior to 2020 come from the "Industrial statistics tables by product" released by METI. Figures for 2020 are based on the "Economic Census".
100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.
Values have been rounded.
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METI (Japan). (July 31, 2023). Shipment value of low-malt beer (happoshu) in Japan from 2012 to 2021 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1231484/japan-happoshu-shipment-value/
METI (Japan). "Shipment value of low-malt beer (happoshu) in Japan from 2012 to 2021 (in billion Japanese yen)." Chart. July 31, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1231484/japan-happoshu-shipment-value/
METI (Japan). (2023). Shipment value of low-malt beer (happoshu) in Japan from 2012 to 2021 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1231484/japan-happoshu-shipment-value/
METI (Japan). "Shipment Value of Low-malt Beer (Happoshu) in Japan from 2012 to 2021 (in Billion Japanese Yen)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1231484/japan-happoshu-shipment-value/
METI (Japan), Shipment value of low-malt beer (happoshu) in Japan from 2012 to 2021 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1231484/japan-happoshu-shipment-value/ (last visited November 21, 2024)
Shipment value of low-malt beer (happoshu) in Japan from 2012 to 2021 (in billion Japanese yen) [Graph], METI (Japan), July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1231484/japan-happoshu-shipment-value/
