According to the user report of Sina Weibo, young female users had a strong interest in following posts related to luxury items, with a penetration rate of about 73 percent among users aged between 21 and 30 in 2020. Cosmetcis, handbags, and jewelry were the most popular luxury products.
Share of Weibo female users following content related to luxury products in China in 2020, by age group
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Weibo. (March 12, 2021). Share of Weibo female users following content related to luxury products in China in 2020, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. "Share of Weibo female users following content related to luxury products in China in 2020, by age group." Chart. March 12, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. (2021). Share of Weibo female users following content related to luxury products in China in 2020, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. "Share of Weibo Female Users following Content Related to Luxury Products in China in 2020, by Age Group." Statista, Statista Inc., 12 Mar 2021, https://www.statista.com/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo, Share of Weibo female users following content related to luxury products in China in 2020, by age group Statista, https://www.statista.com/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/ (last visited December 22, 2024)
Share of Weibo female users following content related to luxury products in China in 2020, by age group [Graph], Weibo, March 12, 2021. [Online]. Available: https://www.statista.com/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
