Preferred B2B sales interaction type South Korea 2020, by negotiation stage

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by McKinsey among South Korean B2B decision makers in 2020 on their preference regarding sales models, roughly 52 percent of respondents stated that they preferred remote human interactions when reordering. Overall, remote human interactions was the preferred sales model in all stages of B2B sales, according to the source.

Preferred interaction in B2B sales in South Korean in 2020, by negotiation stage

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Release date

October 2020

Region

South Korea

Survey time period

July 31 to August 11, 2020

Number of respondents

200 B2B decision makers

Supplementary notes

Original question: "How would you prefer to interact with sales reps from your company's supplies during the following stages of interaction?"

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