As of 2020, Costa Rica, Chile, and Brazil ranked as the countries best prepared to support e-commerce in Latin America and the Caribbean. This according to the UNCTAD B2C E-commerce Index, which measures the economy's readiness for shopping online in a country based on four categories (internet usage, security, account ownership, and postal reliability). Costa Rica reached an index value of 68.8, scoring the highest at internet usage and account ownership. Chile had a B2C E-commerce index score of 68.4, ranking it 59th worldwide.
UNCTAD B2C E-commerce index value in Latin America and the Caribbean in 2020, by country
Characteristic
Index value
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The index value is ranked from 0 to 100, with 100 indicating the highest readiness and 0 indicating the lowest
Supplementary notes
The sources notes the following: UNCTAD B2C E-commerce Index measures an economy’s preparedness to support online shopping. The index consists of four indicators that are highly related to online shopping and for which there is wide country coverage.
Account ownership at a financial institution or with a mobile-money-service provider
Individuals using the internet
Secure internet services
UPU postal reliability score
No data provided for Cuba.
The source notes that the data used was from 2017 onwards.
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UNCTAD. (February 17, 2021). UNCTAD B2C E-commerce index value in Latin America and the Caribbean in 2020, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1228490/e-commerce-readiness-in-latin-america-caribbean-by-country/
UNCTAD. "UNCTAD B2C E-commerce index value in Latin America and the Caribbean in 2020, by country." Chart. February 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1228490/e-commerce-readiness-in-latin-america-caribbean-by-country/
UNCTAD. (2021). UNCTAD B2C E-commerce index value in Latin America and the Caribbean in 2020, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1228490/e-commerce-readiness-in-latin-america-caribbean-by-country/
UNCTAD. "Unctad B2c E-commerce Index Value in Latin America and The Caribbean in 2020, by Country." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1228490/e-commerce-readiness-in-latin-america-caribbean-by-country/
UNCTAD, UNCTAD B2C E-commerce index value in Latin America and the Caribbean in 2020, by country Statista, https://www.statista.com/statistics/1228490/e-commerce-readiness-in-latin-america-caribbean-by-country/ (last visited July 22, 2024)
UNCTAD B2C E-commerce index value in Latin America and the Caribbean in 2020, by country [Graph], UNCTAD, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/1228490/e-commerce-readiness-in-latin-america-caribbean-by-country/
