Distribution of eSports sponsorship in China 2019-2020, by brand type

Published by
Lai Lin Thomala,
Apr 13, 2021
More brands have been investing in advertising and sponsorships in the eSports industry. Between 2019 and 2020, about 24 percent of China's eSports sponsorships were made by computer, peripherals, and gaming chair brands. Sponsorship accounted for about a third of the total eSports tournament revenue in the country.

Main brand categories active in sponsoring eSports in China in 2019 and 2020

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Release date

September 2020

Region

China

Survey time period

2019 and 2020

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