
Reasons for following brands and companies on social media South Korea 2020
According to a survey among South Korean consumers on their reasons for following brands or companies' social media accounts, roughly 42.2 percent of respondents stated that they did it to receive the latest information on the brand or the items. Following was to reason to receive information on events or promotions by the brand or company, with approximately 31.9 percent of respondents answering that way.