According to a survey among South Korean consumers on their reasons for following brands or companies' social media accounts, roughly 42.2 percent of respondents stated that they did it to receive the latest information on the brand or the items. Following was to reason to receive information on events or promotions by the brand or company, with approximately 31.9 percent of respondents answering that way.
Consumer reasons for subscribing to a brand or company social media account in South Korea as of June 2020
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Trendmonitor. (April 8, 2021). Consumer reasons for subscribing to a brand or company social media account in South Korea as of June 2020 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1228360/south-korea-reasons-for-following-brands-companies/
Trendmonitor. "Consumer reasons for subscribing to a brand or company social media account in South Korea as of June 2020." Chart. April 8, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1228360/south-korea-reasons-for-following-brands-companies/
Trendmonitor. (2021). Consumer reasons for subscribing to a brand or company social media account in South Korea as of June 2020. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1228360/south-korea-reasons-for-following-brands-companies/
Trendmonitor. "Consumer Reasons for Subscribing to a Brand or Company Social Media Account in South Korea as of June 2020." Statista, Statista Inc., 8 Apr 2021, https://www.statista.com/statistics/1228360/south-korea-reasons-for-following-brands-companies/
Trendmonitor, Consumer reasons for subscribing to a brand or company social media account in South Korea as of June 2020 Statista, https://www.statista.com/statistics/1228360/south-korea-reasons-for-following-brands-companies/ (last visited December 27, 2024)
Consumer reasons for subscribing to a brand or company social media account in South Korea as of June 2020 [Graph], Trendmonitor, April 8, 2021. [Online]. Available: https://www.statista.com/statistics/1228360/south-korea-reasons-for-following-brands-companies/
