OTT video service usage rate in South Korea 2017-2023

Published by
Nina Jobst,
Oct 1, 2024

In 2023, the viewer penetration rate of over-the-top (OTT) video services in South Korea amounted to roughly 77 percent. The market for OTT services has been growing rapidly in the last few years, more than doubling in usage rate compared to 2017.

Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2023

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Release date

May 2024

Region

South Korea

Survey time period

2017 to 2023

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Online video market in South KoreaInternet usage in South KoreaGame industry in South Korea Smartphone usage in South KoreaSubscription video-on-demand (SVOD) in the Asia-Pacific region
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