In the first half of 2022, the global ad fraud rate of desktop display advertising which was optimized against ad fraud stood at 1.4 percent; for desktop display ads not optimized against fraud, the value amounted to 13.2 percent.
Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status
Characteristic
Optimized against fraud
Not optimized against fraud
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TotalMedios. (September 16, 2022). Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios. "Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status." Chart. September 16, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios. (2022). Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios. "Ad Fraud Rate of Selected Digital Advertising Formats Worldwide in 1st Half 2022, by Optimization Status." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios, Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status Statista, https://www.statista.com/statistics/1227239/ad-fraud-rate-format/ (last visited July 22, 2024)
Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1227239/ad-fraud-rate-format/