Revenue share of e-commerce advertising in China 2018-2022, by ad format

Published by
Lai Lin Thomala,
Oct 27, 2022
In 2019, search ads was the leading format in e-commerce advertising market in China, accounting for 53 percent of the ad revenue. According to the forecast, the importance of search ads would decrease, while the share of live-streaming advertising would grow to 21 percent in 2022.

Revenue distribution of e-commerce advertising industry in China in 2018 and 2019 with forecasts until 2022, by ad format

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Release date

October 2020

Region

China

Survey time period

2018 and 2019

Supplementary notes

*Forecast.

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