In 2022, mobile video ads was the largest revenue source in China's internet advertising, generating 59 percent of the total revenue. According to the forecast, this trend would continue, with mobile video ads and mobile paid search ads constituting 73 percent and 11 percent of the internet advertising market respectively in 2027.
Revenue distribution of internet advertising industry in China in 2022 with a forecast for 2027, by segment
Characteristic
2022
2027*
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PwC Mainland China. (July 13, 2023). Revenue distribution of internet advertising industry in China in 2022 with a forecast for 2027, by segment [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China. "Revenue distribution of internet advertising industry in China in 2022 with a forecast for 2027, by segment." Chart. July 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China. (2023). Revenue distribution of internet advertising industry in China in 2022 with a forecast for 2027, by segment. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China. "Revenue Distribution of Internet Advertising Industry in China in 2022 with a Forecast for 2027, by Segment." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China, Revenue distribution of internet advertising industry in China in 2022 with a forecast for 2027, by segment Statista, https://www.statista.com/statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/ (last visited July 22, 2024)
Revenue distribution of internet advertising industry in China in 2022 with a forecast for 2027, by segment [Graph], PwC Mainland China, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/