Russia: dating services users by age and segment

According to estimates of the Statista Digital Market Outlook, people aged 18 to 24 years were the largest share of matchmaking service users in Russia in 2021. At the same time, people aged 35 to 44 years were the largest share of casual dating users at 58.3 percent.

Age distribution of dating services users in Russia in 2021, by age and segment

Characteristic	18-24 years	25-34 years	35-44 years	45-54 years	55-64 years
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Supplementary notes

The eServices market segment Dating Services contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and (3) Casual Dating. Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination.
The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.
Offline dating agencies or online purchased tickets for speed dating or similar events are not included.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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