According to a survey conducted in July 2021 among South Koreans on paid memberships for mobile shopping apps, around 51 percent of respondents stated that they mainly used Rocket WOW, while almost 62 percent of respondents stated to use that membership in general. Rocket WOW is the paid membership of South Korean online retailer Coupang and offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021
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Opensurvey. (July 26, 2021). Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey. "Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021." Chart. July 26, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey. (2021). Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey. "Usage Rate of Paid Memberships for Leading Mobile Shopping Applications in South Korea as of July 2021." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey, Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021 Statista, https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/ (last visited December 30, 2024)
Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021 [Graph], Opensurvey, July 26, 2021. [Online]. Available: https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
