According to a survey in October 2020 among South Koreans on their reasons for subscribing to influencer accounts, roughly 42 percent of respondents stated that they follow because the information they are looking for is presented in an easily understandable manner. Other important factors were to watch enjoyable content in a short time and because the content was relatable and sincere with a share of approximately 39 and 37.5 percent of respondents answering that way respectively.
Reasons for subscribing to an influencer account in South Korea as of October 2020
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DMC Media, & Trendmonitor. (February 4, 2021). Reasons for subscribing to an influencer account in South Korea as of October 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media, und Trendmonitor. "Reasons for subscribing to an influencer account in South Korea as of October 2020." Chart. February 4, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media, Trendmonitor. (2021). Reasons for subscribing to an influencer account in South Korea as of October 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media, and Trendmonitor. "Reasons for Subscribing to An Influencer Account in South Korea as of October 2020." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media & Trendmonitor, Reasons for subscribing to an influencer account in South Korea as of October 2020 Statista, https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/ (last visited December 22, 2024)
Reasons for subscribing to an influencer account in South Korea as of October 2020 [Graph], DMC Media, & Trendmonitor, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
