According to a survey in October 2020 among South Koreans on their reasons for subscribing to influencer accounts, roughly 42 percent of respondents stated that they follow because the information they are looking for is presented in an easily understandable manner. Other important factors were to watch enjoyable content in a short time and because the content was relatable and sincere with a share of approximately 39 and 37.5 percent of respondents answering that way respectively.
Reasons for subscribing to an influencer account in South Korea as of October 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DMC Media, & Trendmonitor. (February 4, 2021). Reasons for subscribing to an influencer account in South Korea as of October 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media, und Trendmonitor. "Reasons for subscribing to an influencer account in South Korea as of October 2020." Chart. February 4, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media, Trendmonitor. (2021). Reasons for subscribing to an influencer account in South Korea as of October 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media, and Trendmonitor. "Reasons for Subscribing to An Influencer Account in South Korea as of October 2020." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
DMC Media & Trendmonitor, Reasons for subscribing to an influencer account in South Korea as of October 2020 Statista, https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/ (last visited November 21, 2024)
Reasons for subscribing to an influencer account in South Korea as of October 2020 [Graph], DMC Media, & Trendmonitor, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/1223852/south-korea-reasons-for-following-influencers/
