Key usage figures of Zhihu in China 2021-2023

Published by
Lai Lin Thomala
,
Dec 20, 2024
As of the third quarter of 2023, the Chinese question-and-answer site Zhihu reported to have about 14.8 million monthly active paying users. Among the 3.6 million monthly active content creators as of 2021 autumn, only a small proportion of them were earning over 10,000 yuan per month on the Quora-like platform.

Main usage figures of the Chinese Qura-like social media site Zhihu between 2021 and 2023 (in millions)

CharacteristicQ3 2021Q4 2022Q3 2023
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Showing entries 1 to 6 (6 entries in total)

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Release date

November 2023

Region

China

Survey time period

Q3 2021, Q4 2022 and Q3 2023

Supplementary notes

*Figures as of September 2021.

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