Ranking of the most popular entry-level fashion brands among young French people 2019
In 2019, the average basket of young people aged between 18 and 30 for entry-level brands was 31.8 euros, according to the source. In the same year, the two champions of low-price fashion among Millennials were Kiabi and the Irish brand Primark, which respectively concentrated 38 and 31 percent of the purchases made by young people in entry-level fashion. The third brand in the ranking was La Halle, with ten percent of the purchases.
