In 2019, the average basket of young people aged between 18 and 30 for entry-level brands was 31.8 euros, according to the source. In the same year, the two champions of low-price fashion among Millennials were Kiabi and the Irish brand Primark, which respectively concentrated 38 and 31 percent of the purchases made by young people in entry-level fashion. The third brand in the ranking was La Halle, with ten percent of the purchases.
Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019
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Fashion Network. (September 23, 2019). Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network. "Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019." Chart. September 23, 2019. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network. (2019). Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network. "Breakdown of Clothing Purchases from Entry-level Brands among Millennials in France in 2019." Statista, Statista Inc., 23 Sep 2019, https://www.statista.com/statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network, Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019 Statista, https://www.statista.com/statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/ (last visited July 03, 2024)
Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019 [Graph], Fashion Network, September 23, 2019. [Online]. Available: https://www.statista.com/statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/