TV home shopping user distribution in South Korea 2021, by age and gender

Published by
Nina Jobst,
Jun 26, 2024
According to a survey on TV home shopping usage among South Korean consumers conducted from 2020 to 2021, approximately 79 percent of respondents answered that they were women in their fifties. This reflects the general gender distribution among TV home shoppers, as women were the predominant share of users in every age bracket except for teens.

Distribution of users of TV home shopping in South Korea as of February 2021, by age and gender

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Source

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Release date

May 2021

Region

South Korea

Survey time period

September 2020 to March 2021

Number of respondents

5,100 respondents

Age group

13 years and older

Special properties

nationwide (except for Jeju)

Method of interview

Face-to-face interview

Supplementary notes

Original question: "Please answer if you have used the following services recently within the last month or year."

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