To attract the attention of Chinese eSports fans, brands have to emphasize the creative and durable traits of their products. According to a consumer survey on Chinese eSports usesrs, about 41.5 percent of respondents said that creativeness was the element which they associated with the brands they liked, while another 39.5 percent chose durability.
Important brand features preferred by eSports game users in China as of January 2020
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iResearch. (April 30, 2020). Important brand features preferred by eSports game users in China as of January 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1221841/china-brand-preferences-of-esports-fans/
iResearch. "Important brand features preferred by eSports game users in China as of January 2020." Chart. April 30, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1221841/china-brand-preferences-of-esports-fans/
iResearch. (2020). Important brand features preferred by eSports game users in China as of January 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1221841/china-brand-preferences-of-esports-fans/
iResearch. "Important Brand Features Preferred by Esports Game Users in China as of January 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1221841/china-brand-preferences-of-esports-fans/
iResearch, Important brand features preferred by eSports game users in China as of January 2020 Statista, https://www.statista.com/statistics/1221841/china-brand-preferences-of-esports-fans/ (last visited December 22, 2024)
Important brand features preferred by eSports game users in China as of January 2020 [Graph], iResearch, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1221841/china-brand-preferences-of-esports-fans/
