Digital advertising fraud rate worldwide 2022, by industry

Published by Statista Research Department, Sep 20, 2023
In 2022, travel was the industry that reported the highest digital advertising fraud/sophisticated invalid traffic rate, at 1.7 percent. It was followed by the media and sports industry, whose fraud rate stood at 1.6 percent.

Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry

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Release date

May 2023

Region

Worldwide

Survey time period

2022

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Ad fraudThe impact of cybercrime on companies in the U.S.Programmatic advertising worldwideU.S. internet users and cybercrimeDigital advertising worldwide
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