Programmatic advertising viewability rate worldwide 2022, by format

Published by Statista Research Department, Apr 26, 2024
In the second half of 2022, 74.5 percent of all programmatically bought desktop video ads worldwide were viewable. In case of mobile web video ads, the share stood at 78 percent. A video ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least two seconds.

Programmatic advertising viewability rate worldwide in 2nd half 2022, by device and format

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Release date

May 2023

Region

Worldwide

Survey time period

H2 2022

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Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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