According to a survey on the app user trends in South Korea in April 2020, roughly 42 percent of Millennials and Gen Z respondents answered that they have downloaded video streaming apps during the last 15 to 30 days after everyday life changed due to the coronavirus. The number of video streaming services has grown steadily through the last years, the one with the most subscribers in South Korea being Oksusu.
Category of apps downloaded by Milliennials and Generation Z members after life changed due to the coronavirus in South Korea as of April 2020
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Original question: "Apps of which category out of the following ones did you download during the last 15 to 30 days after everyday life changed due to Corona19?"
Number of respondents per generation:
Generation Z (under 25 years old): 139 respondents.
Millennials (25 to 38 years old): 336 respondents.
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Criteo. (August 3, 2020). Category of apps downloaded by Milliennials and Generation Z members after life changed due to the coronavirus in South Korea as of April 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1221042/south-korea-downloaded-apps-categories-after-corona-millennials-gen-z/
Criteo. "Category of apps downloaded by Milliennials and Generation Z members after life changed due to the coronavirus in South Korea as of April 2020." Chart. August 3, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1221042/south-korea-downloaded-apps-categories-after-corona-millennials-gen-z/
Criteo. (2020). Category of apps downloaded by Milliennials and Generation Z members after life changed due to the coronavirus in South Korea as of April 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1221042/south-korea-downloaded-apps-categories-after-corona-millennials-gen-z/
Criteo. "Category of Apps Downloaded by Milliennials and Generation Z Members after Life Changed Due to The Coronavirus in South Korea as of April 2020." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1221042/south-korea-downloaded-apps-categories-after-corona-millennials-gen-z/
Criteo, Category of apps downloaded by Milliennials and Generation Z members after life changed due to the coronavirus in South Korea as of April 2020 Statista, https://www.statista.com/statistics/1221042/south-korea-downloaded-apps-categories-after-corona-millennials-gen-z/ (last visited August 24, 2024)
Category of apps downloaded by Milliennials and Generation Z members after life changed due to the coronavirus in South Korea as of April 2020 [Graph], Criteo, August 3, 2020. [Online]. Available: https://www.statista.com/statistics/1221042/south-korea-downloaded-apps-categories-after-corona-millennials-gen-z/
