Digital advertising brand suitability block growth 2020, by region

Published by Statista Research Department, Jan 10, 2023
In Latin America, the digital advertising brand suitability block rate grew 94 percent on 2019. Brand suitability block rate is the share of ad impressions that were supposed to appear in the vicinity of content that does not meet the advertiser's brand suitability criteria but were blocked instead. This is often done by blacklisting certain keywords. Keyword blocking causes ad revenue losses on the side of online publishers.

Change in digital advertising brand suitability block rate worldwide in 2020, by region

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Release date

August 2020

Region

Worldwide

Survey time period

2020

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