Germany: top wine & liquor online stores 2023

In 2023, hawesko.de was the leading online shop in the wine and liquor e-commerce segment in Germany, generating an estimated 123.3 million U.S. dollars in online sales. Whisky.de ranked second, with around 35 million U.S. dollars in e-commerce sales that same year.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Top online stores in the wine and liquor segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The shops that belong to the Wine & liquor specialists group focus on the sale of wine, liquor or both. Beverage shops with a wide assortment do not belong to this peer group.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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