Data sharing solutions used to support marketing efforts in the U.S. 2020
During a 2020 survey carried out among senior industry experts from companies involved in the use of data and data collaboration from the United States, 61.9 percent of respondents stated they used a clean room or other secured, shared environment as a data sharing solution in support of their advertising and marketing efforts. Such environments are typically used for the analysis of two or more first-, second-, or third-party data sets.
