In China, e-commerce was the most popular content type of live streaming with almost 600 million users as of December 2023, accounting for nearly 58 percent of the total internet population. Live streaming commerce is a new format which combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.
Number of live streaming users in China in December 2023, by market segment
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CNNIC. (March 22, 2024). Number of live streaming users in China in December 2023, by market segment (in millions) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC. "Number of live streaming users in China in December 2023, by market segment (in millions)." Chart. March 22, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC. (2024). Number of live streaming users in China in December 2023, by market segment (in millions). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC. "Number of Live Streaming Users in China in December 2023, by Market Segment (in Millions)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC, Number of live streaming users in China in December 2023, by market segment (in millions) Statista, https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/ (last visited December 03, 2024)
Number of live streaming users in China in December 2023, by market segment (in millions) [Graph], CNNIC, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
