In China, e-commerce was the most popular content type of live streaming with almost 600 million users as of December 2023, accounting for nearly 58 percent of the total internet population. Live streaming commerce is a new format which combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.
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Everything on "Live streaming in China" in one document: edited and divided into chapters, including detailed references.
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