It was calculated that in the second half of 2020, more than 330 pharmaceutical brands in the U.S. advertised via Google search. Facebook was used by 122 brands from the sector for promotional reasons. In comparison, in the same time period 38 brands placed ads on TV.
Number of pharmaceutical brands advertising via selected platforms in the United States in 2nd half 2020
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FiercePharma. (January 4, 2021). Number of pharmaceutical brands advertising via selected platforms in the United States in 2nd half 2020 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1203783/pharma-brands-digital-platforms-advertising/
FiercePharma. "Number of pharmaceutical brands advertising via selected platforms in the United States in 2nd half 2020." Chart. January 4, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1203783/pharma-brands-digital-platforms-advertising/
FiercePharma. (2021). Number of pharmaceutical brands advertising via selected platforms in the United States in 2nd half 2020. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1203783/pharma-brands-digital-platforms-advertising/
FiercePharma. "Number of Pharmaceutical Brands Advertising via Selected Platforms in The United States in 2nd Half 2020." Statista, Statista Inc., 4 Jan 2021, https://www.statista.com/statistics/1203783/pharma-brands-digital-platforms-advertising/
FiercePharma, Number of pharmaceutical brands advertising via selected platforms in the United States in 2nd half 2020 Statista, https://www.statista.com/statistics/1203783/pharma-brands-digital-platforms-advertising/ (last visited October 02, 2024)
Number of pharmaceutical brands advertising via selected platforms in the United States in 2nd half 2020 [Graph], FiercePharma, January 4, 2021. [Online]. Available: https://www.statista.com/statistics/1203783/pharma-brands-digital-platforms-advertising/