According to a survey by Rakuten Insight in May 2023, more than 60 percent of respondents in India, purchased clothing items that were endorsed by an influencer. Other major endorsed product categories included cosmetics, shoes, and bags.
Types of purchased products that were endorsed by an influencer in India as of May 2023
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Rakuten Insight. (June 12, 2023). Types of purchased products that were endorsed by an influencer in India as of May 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1203286/india-purchased-products-that-were-endorsed-by-influencer/
Rakuten Insight. "Types of purchased products that were endorsed by an influencer in India as of May 2023." Chart. June 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1203286/india-purchased-products-that-were-endorsed-by-influencer/
Rakuten Insight. (2023). Types of purchased products that were endorsed by an influencer in India as of May 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1203286/india-purchased-products-that-were-endorsed-by-influencer/
Rakuten Insight. "Types of Purchased Products That Were Endorsed by An Influencer in India as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1203286/india-purchased-products-that-were-endorsed-by-influencer/
Rakuten Insight, Types of purchased products that were endorsed by an influencer in India as of May 2023 Statista, https://www.statista.com/statistics/1203286/india-purchased-products-that-were-endorsed-by-influencer/ (last visited August 25, 2024)
Types of purchased products that were endorsed by an influencer in India as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1203286/india-purchased-products-that-were-endorsed-by-influencer/