Colombia: consumers willing to spend more for better and faster delivery 2020

Published by
Stephanie Chevalier,
Mar 4, 2022
During a 2020 survey, 43 percent of responding online consumers in Colombia said they were unwilling to pay extra for better and faster delivery. Those from the South American country who would pay an added fee, were mostly willing to pay up to five percent more of the product's price for quicker and better delivery, while just one percent said they would spend up to 50 percent more. Also that year, e-commerce spending in the Latin American country was anticipated to grow nine percent.

Willingness of online consumers to pay more for better and faster delivery in Colombia in 2020

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Source

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Release date

December 2020

Region

Colombia

Survey time period

November 2 and 15, 2020

Number of respondents

3,280 Latin Americans who purchased from international online merchants*

Supplementary notes

* The majority of the respondents were from Brazil, Mexico, Colombia, and Chile.

The source does not provide information regarding the age of respondents or type of study conducted.

This question was phrased by the source as follows: "How much are you willing to pay to have a better and faster delivery?"

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